USAID’s Southern African Trade Hub has developed a two-day Persuasive Communication and Negotiation Training for women business owners and entrepreneurs in Southern Africa in collaboration with renowned persuasive communications expert Dr. Barbara Tannenbaum, whose clients include Microsoft, Google, and high profile American politicians.
The training incorporates results of a Trade Hub gender analysis and has been tailored to address the specific needs, constraints, concerns, and opportunities experienced by women business owners and entrepreneurs in Southern Africa. In July and early August 2015, Trade Hub consultants conducted a detailed literature review and a participatory analysis with members of the Botswana Women in Business Association (WIBA) and the African Women Entrepreneurship Program (AWEP).
The Trade Hub’s resulting innovative new course features modules on impact and delivery styles, visual and verbal presentation, goal and audience, confidence, negotiation, persuasion, credibility, and trust, as well as discussions on how culture and gender influence communication. The Trade Hub will roll out trainings in August in Botswana and Zambia for both WIBA and AWEP.
Photo: Participants will have opportunities to practice communication skills and techniques through mock negotiations and a series of introductory, impromptu, and rehearsed presentations