• Introducing the USAID Southern Africa Trade and Investment Hub
    Introducing the USAID Southern Africa Trade and Investment Hub

    The USAID Southern Africa Trade and Investment Hub works with partners in eight SADC countries to facilitate trade, modernize customs, and improve
    food security.

  • Developing Regional Value Chains
    Developing Regional Value Chains

    The Trade Hub supports the Source Africa and Origin Africa textile and apparel trade shows to improve manufacturers' quality exports within the region and to the US and Europe.

  • Introducing New Standards
    Introducing New Standards

    In close partnership with national standards agencies and ANSI, USAID is preparing countries with the implementation of the WTO Technical Barriers to
    Trade requirements.

  • Promoting Food Safety and Hygiene Standards
    Promoting Food Safety and Hygiene Standards

    The Trade Hub and thousands of smallholder farmers are introducing new safety and hygiene standards to improve the
    quality of groundnuts.

  • Reducing Border Crossing Times
    Reducing Border Crossing Times

    By modernizing border crossing procedures, the Trade Hub and its partners have been able to reduce border crossing times substantially at the Mwanza, Songwe, Kasumbalesa and Nakonde border posts.

  • Source Africa

    Click on the banner image for more information on this event.

The USAID Southern Africa Trade and Investment Hub works to enhance economic growth and food security in Southern Africa through trade. READ MORE.

Sorting groundnuts for peanut butter at Jungle Beat.The SA Trade Hub held a Persuasive Communication and Negotiation Training from August 18-19, 2015 in Lusaka, Zambia. The training was made available to members of the African Women’s Entrepreneurship Program- Zambia (AWEP). 

Twenty AWEP members attended – including 11 participants from outside of Lusaka and nine participants based in Lusaka. Women business owners and entrepreneurs from a variety of business sectors attended, including: agribusiness and farming, textiles, crafts, mining and machinery. Participants possessed a range of business expertise and experience with many of the women holding previous careers as teachers, airline attendants, or nurses before deciding to register and begin their own businesses.

The training included an interactive lecture on the central principles of communication, with participatory discussions, activities, and exercises on impact and delivery styles, visual and verbal presentation techniques, goal and audience, how to structure a speech or presentation, confidence and assertiveness, as well as discussions on how culture and gender influence communication. After learning negotiation strategies, participants split into groups and practiced different negotiation role-plays for realistic scenarios they may encounter in business. The second day addressed the key principles of persuasion - including how to establish credibility and trust and six techniques to being more persuasive.

One participant during the impromptu speech exercise trembled as she began to speak and was unable to begin her speech. After deep breaths and questions to prompt her to begin, the exercise went forward. At the end of the impromptu speeches, the nervous participant said, “That wasn’t so bad,” and admitted following the training it was the first time she had ever made a public speech or presentation. Following completion of the two-day workshop, the AWEP participants received a certificate of completion.

Photo: Persuasive communications training participants in Lusaka.

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