• Promoting Finance and Investment
    Promoting Finance and Investment
  • Trade Promotion and AGOA
    Trade Promotion and AGOA
  • Developing Regional Value Chains
    Developing Regional Value Chains
  • Expanding Agribusiness and Trade
    Expanding Agribusiness and Trade
  • Improving Regional Trade Facilitation
    Improving Regional Trade Facilitation
  • Improving Regional Trade
    Improving Regional Trade

Africa AdvantageWith just over two weeks to go before MAGIC Las Vegas (the world’s largest textile, apparel, and footwear trade show) on February 16-18, 2016, USAID’s three Trade Hubs are working closely with USAID’s Management Support and Technical Assistance Services Project (MSTAS) on final preparations for the combined African exhibition space.

Based on the success of last year’s participation, over 40 companies, investment promotion agencies, and trade exhibitors will jointly exhibit in the pavilion space that has been underwritten and organized by USAID. On February 3, 2016, the East, West and Southern Africa Trade (and Investment) Hubs participated in conference calls with MSTAS to finalize the branding, tagline, and marketing materials as well as to review exhibitor space allocation, booth design, and company matchmaking.

Photo: The Trade Hubs have created a brand identity and tag line, “Africa Advantage,” to co-brand with the USAID “Trade Africa” logo


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