on February 26, 2020, the USAID Southern Africa Trade and Investments Hub held a socialization workshop at Nakonde, on Zambia’s border with Tanzania, where 36 customs brokers were introduced to the World Trade Organization’s Trade Facilitation Agreement (TFA) with Zambia. Representing the Zambian government were representatives of the Nakonde Customs Department, the Ministry of Commerce Trade and Industry (MCTI), and the National Trade Facilitation Committee (NTFC). The workshop introduced participants to key elements of the TFA as well as reforms mandated by the agreement, including for the assessment of cross-border fees and charges. USAID TradeHub representatives also provided an overview of a gap analysis report the program had authored, aimed at improving the service offering of Zambian laboratories, which play a critical role in testing inbound and outbound food products. Attendees also learned about a USAID TradeHub-supported Time Release Study (TRS) to assess transit times at key border points like Nakonde as well as the NTFC technical working group formed to oversee the study. Also discussed was the forthcoming, USAID TradeHub-supported Zambia Trade Information Portal (ZTIP), a TFA requirement that will provide real-time access to tools and resources for traders. The Assistant Commissioner of the Customs Department informed participants of a mandatory administrative measure requiring importers and exporters to pre-clear goods before they arrive at Nakonde. For their part, the customs brokers present asked the NTFC to introduce a mechanism for determining specific duties based on cargo weight and to better coordinate border management by reducing the number of public agencies based at Nakonde. Reducing cross-border transit times will facilitate more efficient trade between Zambia and its neighbors, boosting the competitiveness of the country’s key exports.