The USAID Southern Africa Trade and Investment Hub is partnering with the African Agri Council to host a virtual trade event that will link South African buyers with regional exporters of specialty foods and agricultural products. The event, planned for August 19, 2020, will feature virtual exhibit spaces, where approximately 40 producers will market their products directly to buyers. Using an online events platform recently procured by the USAID TradeHub, the gathering will build on a series of webinars hosted by the program since the onset of pandemic-related travel restrictions. With capacity audiences, the webinars—which briefed regional producers on how to target export markets in South Africa and the United States—revealed high demand for opportunities to interact directly with potential buyers. Responding to this demand and seeking alternatives to the in-person buyer missions and trade shows it had planned for this year, the USAID TradeHub has been working with the African Agri Council to design the forthcoming virtual event. The effort builds on the USAID TradeHub’s long-term partnership with the African Agri Council, which boasts a network of agricultural sector executives throughout the region. Leveraging this network, the USAID TradeHub aims to convene some of South Africa’s largest buyers, including Wellness Warehouse and Food Lovers’ Market, at the August 19 event. Major distributors and providers of e-commerce solutions will also be invited. This holistic approach, bringing together actors across the commercial spectrum, is key to the USAID TradeHub’s market systems development approach.