In February 2016, USAID will again support a number of companies from Southern Africa to attend the MAGIC Las Vegas fashion trade show. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit. A number of leading Lesotho and South African apparel companies have already committed to attend MAGIC.
On December 9, 2015, USAID’s Southern Africa Trade Hub presented on the African Growth and Opportunity Act (AGOA) during a Clothing Textiles Footwear and Leather (CTFL) Sector Support Services Workshop organized by the Gauteng Growth and Development Agency (GGDA) in Johannesburg, South Africa.
USAID is going to support a number of companies from Southern Africa to attend MAGIC Las Vegas, the world’s largest and most important textile, apparel, and footwear trade show, in mid-February 2016.
On September 10, 2015, USAID’s Southern Africa Trade Hub participated in an event organized by the US Consulate General in Durban in collaboration with the Durban University of Technology. Participants discussed potential cooperation between the industry and academia to serve the needs of the textiles and apparel industry in KwaZulu Natal.
During the week of September 7-11, 2015, USAID’s Southern Africa Trade Hub accompanied a delegation from the US Consulate in Durban on a visit to Newcastle and Ladysmith in KwaZulu Natal, South Africa. The delegation, headed by Consul General Frances Chisholm, met with textile and apparel companies, business leaders, and government officials to promote bilateral trade and investment.
Over 250 people attended the opening of Source Africa in Cape Town on June 10, 2015. Abisha Tembo from the Department of Trade and Industry welcomed guests while the US Counsel General in Cape Town, Teddy B. Taylor, opened the trade show and introduced keynote speaker, Assistant United States Trade Representative for Apparel and Textiles, Gail Strickler in the presence of Mark Wilt, Director of the Regional Economic Growth Office and Acting Mission Director Alonzo Wind.
Over the past three years, Source Africa has grown into an important annual pan-African textile, clothing, footwear and fashion accessory trade event, this year attracting over 1,600 local, regional and international visitors, and more than 200 African exhibitors.
USAID’s Southern Africa Trade Hub, in conjunction with the US Consulate in Durban, organized a briefing on May 22, 2015 at the American Corner in Pietermaritzburg, South Africa, on export opportunities to the United States and trends in global apparel production.Over 20 representatives from local apparel and footwear manufacturers, business leaders, and government officials from Pietermaritzburg, Newcastle, Ladysmith, and other areas of KwaZuluNatal (KZN) attended the event.KZN is the province in South Africa with the largest amount of goods currently being exported to the United States.
For the first time since its inaugural show three years ago, Source Africa, the continent’s leading African textile, apparel and footwear trade show supported by USAID’s Southern Africa Trade Hub and scheduled for June 9-11, 2015, has completely sold out the exhibition space at the Cape Town International Convention Centre (CTICC). With more than 200 exhibitors from over 18 countries prepared to attend the show this year, Source Africa continues to grow and build momentum as a premier sourcing platform.
At the behest of the US Consulate in Durban, USAID’s Southern Africa Trade Hub held consultations with a number of textile and apparel manufacturers in Newcastle and Ladysmith in the province of KwaZulu Natal, South Africa. The goal of the consultations was to discuss opportunities and challenges in accessing the US market for exports.
Following the successful USAID-USTR AGOA Renewal and Source Africa Reception co-hosted by the Embassy of Botswana in Washington DC in mid-April, the Southern Africa Trade Hub held a number of consultative meetings with the Assistant United States Trade Representative for Apparel and Textiles (AUSTR) and other stakeholders. Meetings covered the promotion of Source Africa with major US and European buyers, African manufacturers, and the international media; the finalization of seminar and business roundtable speakers; and overall coordination and planning for the trade event.
On April 16, the Trade Hub visited two footwear manufacturing companies in Durban, South Africa that have been invited to attend Source Africa 2015, the major textiles, apparel, and footwear trade show event occurring June 9-11 in Cape Town. The visit was escorted by the South African Footwear and Leather Export Council and offered the opportunity to assess the factories and their capacities. Neither factory is currently exporting under AGOA, but both are interested in the export market and hope to pursue business leads at Source Africa.
The Trade Hub supported seven apparel companies from Botswana and Lesotho to participate in MAGIC, the largest fashion trade show in the world, in Las Vegas from February 17-19. The companies met major buyers, large retailers, and importers for the US market such as Target, Ralph Lauren, the Perry Ellis Group, Teamwork, Happy Chef, and Sanmar.
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