In February 2016, USAID will again support a number of companies from Southern Africa to attend the MAGIC Las Vegas fashion trade show. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit. A number of leading Lesotho and South African apparel companies have already committed to attend MAGIC.
USAID’s Southern Africa Trade Hub met with Steve Lamar, Executive Vice-President of the American Apparel & Footwear Association (AAFA), in Washington DC during the week of December 21, 2015. AAFA is the national trade association representing apparel, footwear, and other sewn product companies and suppliers.
In February 2016, USAID will again support a number of companies from Southern Africa to attend MAGIC Las Vegas, the largest fashion trade show in the world. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit.
On December 17, 2015, USAID’s Southern Africa Trade Hub participated in a conference call with the Management Support and Technical Assistance Services Project (MSTAS) and USAID’s East and West Africa Trade and Investment Hubs.
USAID is going to support a number of companies from Southern Africa to attend MAGIC Las Vegas, the world’s largest and most important textile, apparel, and footwear trade show, in mid-February 2016.
The Trade Hub moderated a key session on the African Growth and Opportunities Act (AGOA) during the Botswana Investment and Trade Conference, which was held during the Global Expo Botswana 2015 organized by the Botswana Investment and Trade Centre (BITC). The theme of the conference was “Promoting Economic Diversification through Export Oriented Foreign Direct Investment and Domestic Expansions.”
Working closely with the outgoing Assistant US Trade Representative for Textiles Gail Strickler, USAID and the Southern Africa Trade Hub recently facilitated the participation of the Hon. Joshua Setipa, Trade Minister of Lesotho, on a panel at the “Sourcing Journal Forum” in New York City. The African Growth and Opportunities Act (AGOA) was a particular topic of focus at the forum.
Over the past three years, Source Africa has grown into an important annual pan-African textile, clothing, footwear and fashion accessory trade event, this year attracting over 1,600 local, regional and international visitors, and more than 200 African exhibitors.
For the first time since its inaugural show three years ago, Source Africa, the continent’s leading African textile, apparel and footwear trade show supported by USAID’s Southern Africa Trade Hub and scheduled for June 9-11, 2015, has completely sold out the exhibition space at the Cape Town International Convention Centre (CTICC). With more than 200 exhibitors from over 18 countries prepared to attend the show this year, Source Africa continues to grow and build momentum as a premier sourcing platform.
Following the successful USAID-USTR AGOA Renewal and Source Africa Reception co-hosted by the Embassy of Botswana in Washington DC in mid-April, the Southern Africa Trade Hub held a number of consultative meetings with the Assistant United States Trade Representative for Apparel and Textiles (AUSTR) and other stakeholders. Meetings covered the promotion of Source Africa with major US and European buyers, African manufacturers, and the international media; the finalization of seminar and business roundtable speakers; and overall coordination and planning for the trade event.
The Trade Hub supported seven apparel companies from Botswana and Lesotho to participate in MAGIC, the largest fashion trade show in the world, in Las Vegas from February 17-19. The companies met major buyers, large retailers, and importers for the US market such as Target, Ralph Lauren, the Perry Ellis Group, Teamwork, Happy Chef, and Sanmar.
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