In February 2016, USAID will again support a number of companies from Southern Africa to attend the MAGIC Las Vegas fashion trade show. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit. A number of leading Lesotho and South African apparel companies have already committed to attend MAGIC.
USAID’s Southern Africa Trade Hub met with Steve Lamar, Executive Vice-President of the American Apparel & Footwear Association (AAFA), in Washington DC during the week of December 21, 2015. AAFA is the national trade association representing apparel, footwear, and other sewn product companies and suppliers.
In February 2016, USAID will again support a number of companies from Southern Africa to attend MAGIC Las Vegas, the largest fashion trade show in the world. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit.
On December 17, 2015, USAID’s Southern Africa Trade Hub participated in a conference call with the Management Support and Technical Assistance Services Project (MSTAS) and USAID’s East and West Africa Trade and Investment Hubs.
During the second week of December 2015, USAID’s Southern Africa Trade Hub held consultations in Washington DC with the Chief of Party of the Management Support and Technical Assistance Services Project (MSTAS), Paul Davis, and the MSTAS Trade Economist, Shannon Gaffney, regarding the planning and coordination for Southern African participation in MAGIC Las Vegas in February 2016.
On December 9, 2015, USAID’s Southern Africa Trade Hub presented on the African Growth and Opportunity Act (AGOA) during a Clothing Textiles Footwear and Leather (CTFL) Sector Support Services Workshop organized by the Gauteng Growth and Development Agency (GGDA) in Johannesburg, South Africa.
USAID is going to support a number of companies from Southern Africa to attend MAGIC Las Vegas, the world’s largest and most important textile, apparel, and footwear trade show, in mid-February 2016.
The Trade Hub moderated a key session on the African Growth and Opportunities Act (AGOA) during the Botswana Investment and Trade Conference, which was held during the Global Expo Botswana 2015 organized by the Botswana Investment and Trade Centre (BITC). The theme of the conference was “Promoting Economic Diversification through Export Oriented Foreign Direct Investment and Domestic Expansions.”
On October 22, 2015, USAID’s Southern Africa Trade Hub met with the Chief Trade Officer of the Botswana Ministry of Trade and Industry (MTI) to discuss an awareness seminar scheduled for November 12, 2015 in Gaborone on the African Growth and Opportunity Act (AGOA) Extension and Enhancement Act of 2015.
In February 2015, USAID’s Southern Africa Trade Hub sponsored six apparel companies from Lesotho and one from Botswana to exhibit at MAGIC in Las Vegas, the largest fashion trade show in the world. In June 2014 and June 2015, the USAID/Southern Africa Trade Hub sponsored Source Africa, a textiles and apparel trade event in Cape Town involving collaboration between the Trade Hub, the American Apparel & Footwear Association, South Africa’s Department of Trade and Industry (DTI) and Industrial Development Corporation (IDC), and LTE - a South African woman-owned event management company.
On September 10, 2015, USAID’s Southern Africa Trade Hub participated in an event organized by the US Consulate General in Durban in collaboration with the Durban University of Technology. Participants discussed potential cooperation between the industry and academia to serve the needs of the textiles and apparel industry in KwaZulu Natal.
During the week of September 7-11, 2015, USAID’s Southern Africa Trade Hub accompanied a delegation from the US Consulate in Durban on a visit to Newcastle and Ladysmith in KwaZulu Natal, South Africa. The delegation, headed by Consul General Frances Chisholm, met with textile and apparel companies, business leaders, and government officials to promote bilateral trade and investment.
USAID’s Southern Africa Trade Hub led a discussion on market opportunities at Botswana’s Textiles & Clothing Stakeholders’ Consultative Forum held on August 4, 2015 in Gaborone, Botswana.
Assistant U.S. Trade Representative for Textiles Gail Strickler visited Lesotho with USAID’s Southern Africa Trade Hub on June 16, 2015 to visit a number of apparel and textile manufacturers. During her visit she met with government officials, including the Minister of Trade and Industry Joshua Setipa and the CEO of the Lesotho National Development Corporation (LNDC), Kelebone Leisanyane.
Over the past three years, Source Africa has grown into an important annual pan-African textile, clothing, footwear and fashion accessory trade event, this year attracting over 1,600 local, regional and international visitors, and more than 200 African exhibitors.
For the first time since its inaugural show three years ago, Source Africa, the continent’s leading African textile, apparel and footwear trade show supported by USAID’s Southern Africa Trade Hub and scheduled for June 9-11, 2015, has completely sold out the exhibition space at the Cape Town International Convention Centre (CTICC). With more than 200 exhibitors from over 18 countries prepared to attend the show this year, Source Africa continues to grow and build momentum as a premier sourcing platform.
Following the successful USAID-USTR AGOA Renewal and Source Africa Reception co-hosted by the Embassy of Botswana in Washington DC in mid-April, the Southern Africa Trade Hub held a number of consultative meetings with the Assistant United States Trade Representative for Apparel and Textiles (AUSTR) and other stakeholders. Meetings covered the promotion of Source Africa with major US and European buyers, African manufacturers, and the international media; the finalization of seminar and business roundtable speakers; and overall coordination and planning for the trade event.
Leading apparel manufacturers and retail buyers, government officials, business associations, and diplomats gathered at the Embassy of the Republic of Botswana on April 29 for a reception on the renewal of the African Growth and Opportunity Act (AGOA) and the upcoming pan-African apparel trade show, Source Africa, to be held in Cape Town June 9-11.
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