Pursuasive Communications Training for Women Entrepreneurs in ZambiaUSAID’s Southern Africa Trade Hub developed a two-day Persuasive Communication and Negotiation Training for women business owners and entrepreneurs in Southern Africa in collaboration with renowned persuasive communications expert Dr. Barbara Tannenbaum, whose clients include Microsoft, Google, and high profile American politicians.

The innovative new training course incorporated results of a Trade Hub gender analysis and was tailored to address the specific constraints, needs, concerns, and opportunities experienced by women business owners and entrepreneurs in Southern Africa. It features modules on impact and delivery styles, visual and verbal presentation, goal and audience, confidence, negotiation, persuasion, credibility, and trust, as well as discussions on how culture and gender influence communication.

From August 13-14, 2015, the training was presented to nearly two dozen members of the Women in Business Association (WIBA) in Gaborone, Botswana. The training was then presented to twenty members of the African Women’s Entrepreneurship Program- Zambia (AWEP) in Lusaka, Zambia, from August 18-19.

Participants represented a variety of business sectors, including agribusiness and farming, textiles, crafts, mining, and machinery. Particular attention was paid during the course to helping participants attract new clients, negotiate deals, and take their businesses to the next level.

Photo: Persuasive communications training participants in Lusaka

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April 2017
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