• Developing Regional Value Chains
    Developing Regional Value Chains

    The Trade Hub supports the Source Africa and Origin Africa textile and apparel trade shows to improve manufacturers' quality exports within the region and to the US and Europe.

  • Introducing New Standards
    Introducing New Standards

    In close partnership with national standards agencies and ANSI, USAID is preparing countries with the implementation of the WTO Technical Barriers to
    Trade requirements.

  • Promoting Food Safety and Hygiene Standards
    Promoting Food Safety and Hygiene Standards

    The Trade Hub and thousands of smallholder farmers are introducing new safety and hygiene standards to improve the
    quality of groundnuts.

  • Reducing Border Crossing Times
    Reducing Border Crossing Times

    By modernizing border crossing procedures, the Trade Hub and its partners have been able to reduce border crossing times substantially at the Mwanza, Songwe, Kasumbalesa and Nakonde border posts.

The USAID Southern Africa Trade and Investment Hub works to enhance economic growth and food security in Southern Africa through trade. READ MORE.

Pursuasive Communications Training for Women Entrepreneurs in ZambiaUSAID’s Southern Africa Trade Hub developed a two-day Persuasive Communication and Negotiation Training for women business owners and entrepreneurs in Southern Africa in collaboration with renowned persuasive communications expert Dr. Barbara Tannenbaum, whose clients include Microsoft, Google, and high profile American politicians.

The innovative new training course incorporated results of a Trade Hub gender analysis and was tailored to address the specific constraints, needs, concerns, and opportunities experienced by women business owners and entrepreneurs in Southern Africa. It features modules on impact and delivery styles, visual and verbal presentation, goal and audience, confidence, negotiation, persuasion, credibility, and trust, as well as discussions on how culture and gender influence communication.

From August 13-14, 2015, the training was presented to nearly two dozen members of the Women in Business Association (WIBA) in Gaborone, Botswana. The training was then presented to twenty members of the African Women’s Entrepreneurship Program- Zambia (AWEP) in Lusaka, Zambia, from August 18-19.

Participants represented a variety of business sectors, including agribusiness and farming, textiles, crafts, mining, and machinery. Particular attention was paid during the course to helping participants attract new clients, negotiate deals, and take their businesses to the next level.

Photo: Persuasive communications training participants in Lusaka