USAID’s Southern African Trade Hub held a Persuasive Communication and Negotiation training for women business owners and entrepreneurs in Gaborone, Botswana from August 13-14, 2015.
Almost two dozen members of Botswana’s Women in Business Association (WIBA) attended the training, which was designed to help participants attract new clients, negotiate deals, and take their businesses to the next level.
The training provided an open forum where attendees could discuss cultural and gender-related constraints negatively impacting their businesses and strategies to overcome them. Women business owners from sectors including real estate, ICT, textiles, manufacturing, law, accounting, and image consulting were trained on presentation, negotiation, confidence, and many other aspects central to effective communication. Participants received a one-on-one coaching session, the opportunity to practice an impromptu speech, specific feedback on their business pitch, and a module on the role of culture and gender in communication.
Participants possessed a range of business expertise and experience, from 3 to 20 years in their respective industries, but all who attended testified to the effective nature of the course, which was developed by a renowned communications expert who provides services for high level American corporations and politicians. The course will also be given in Zambia to members of the African Women’s Entrepreneurship Program (AWEP).
Photo: Women entrepreneurs discussed issues uniquely faced by women in business in Botswana and gained skills to help their enterprises grow