To strengthen Southern Africa’s textiles and apparel industries, the Trade Hub sponsors the annual high-profile Source Africa trade show in Cape Town, South Africa. 

The Trade Hub is also working with regional garment associations to capitalize on underutilized manufacturing capacities in the region.

trade africaUSAID is again going to support a number of companies from Southern Africa to attend MAGIC Las Vegas, the world’s largest and most important textile, apparel, and footwear trade show, from February 16-18, 2016. This year’s effort at MAGIC is organized by USAID’s Management Support and Technical Assistance Services (MSTAS) Project, with regional coordination and introductions provided by USAID’s Southern Africa Trade Hub.

magicWith input from the communications teams from USAID’s Southern Africa Trade Hub, East Africa Trade and Investment Hub, and West Africa Trade and Investment Hub, a company directory and pull-up banners featuring the Africa Advantage branding were designed and produced for MAGIC Las Vegas which took place from February 15-18, 2016.

Cape Mohair USAID is organizing an integrated “Sourcing Africa Pavilion” at MAGIC Las Vegas 2016 for textile and apparel companies from Southern, East, and West Africa. A number of leading Lesotho and South African apparel companies have already committed to attend MAGIC.

MAGIC provides During the week of January 18, 2016, a joint thematic slogan for the integrated Sourcing Africa pavilion at the MAGIC 2016 fashion trade show was developed and agreed upon by the East Africa Trade and Investment Hub (EATIH), West Africa Trade and Investment Hub (WATIH), and the Southern African Trade Hub.

 The Las Vegas Convention Center hosts MAGIC, the largest fashion trade show in the worldDuring the week of January 15, 2016, USAID’S Southern Africa Trade Hub had a follow-up coordination call with USAID project MSTAS as well as the West and East Africa Trade Hubs to discuss the status of action items related to the upcoming MAGIC Las Vegas textile, apparel, and footwear trade show. 

Naked Ape In February 2016, USAID will again support a number of companies from Southern Africa to attend the MAGIC Las Vegas fashion trade show. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit. A number of leading Lesotho and South African apparel companies have already committed to attend MAGIC.

Steve Lamar (center), the Executive Vice-President of AAFA, speaking with Ralph Lauren executivesUSAID’s Southern Africa Trade Hub met with Steve Lamar, Executive Vice-President of the American Apparel & Footwear Association (AAFA), in Washington DC during the week of December 21, 2015. AAFA is the national trade association representing apparel, footwear, and other sewn product companies and suppliers. 

The MR1 514 hybrid maize With the support of USAID’s Southern Africa Trade Hub, a new hybrid maize seed well-suited to Swaziland’s farming community was introduced into the country in September 2015, demonstrating the progress that Southern Africa Development Community (SADC) Member States have made harmonizing and modernizing their seed sectors. 

In February 2015, six companies from Lesotho participated in MAGIC, many for the first time in a decadeIn February 2016, USAID will again support a number of companies from Southern Africa to attend MAGIC Las Vegas, the largest fashion trade show in the world. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit.

MAGICOn December 17, 2015, USAID’s Southern Africa Trade Hub participated in a conference call with the Management Support and Technical Assistance Services Project (MSTAS) and USAID’s East and West Africa Trade and Investment Hubs. 

Loading script and Flickr images