USAID is going to support a number of companies from Southern Africa to attend MAGIC Las Vegas, the world’s largest and most important textile, apparel, and footwear trade show, in mid-February 2016.
This year’s effort at MAGIC will be organized by USAID’s Management Support and Technical Assistance Services (MSTAS) Project, with regional coordination and introductions provided by USAID’s Southern Africa Trade Hub. Based on the success of last year’s participation at MAGIC, USAID has decided to support an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit.
MSTAS will assist Southern African apparel manufacturers in preparing for and participating in the Sourcing Africa Pavilion in close coordination with the East and West Africa Trade and Investment Hubs. The goal is to maximize company exposure and promotion to US retailers, sourcing companies, and other buyers, and to engage in early matchmaking in advance of Source Africa: the pan-African textile, clothing, and footwear trade event scheduled to take place in Cape Town in June 2016.
After consultations with the Southern Africa Trade Hub and USAID/REGO in Pretoria, the MSTAS team will travel to Durban, KwaZulu-Natal and Maseru, Lesotho in the coming weeks to meet companies and coordinate interest in attending MAGIC.
Photo: MSTAS lead consultant Guy Carpenter (right) and regional communications consultant, Penny Ndlela (left) will spend two weeks reaching out to regional companies with an interest in attending MAGIC