Steve Lamar (center), the Executive Vice-President of AAFA, speaking with Ralph Lauren executivesUSAID’s Southern Africa Trade Hub met with Steve Lamar, Executive Vice-President of the American Apparel & Footwear Association (AAFA), in Washington DC during the week of December 21, 2015. AAFA is the national trade association representing apparel, footwear, and other sewn product companies and suppliers. 

Representing more than 1,000 world-famous name brands, AAFA is the trusted public policy and political voice of the apparel and footwear industry. The association has been a Southern Africa Trade Hub partner for many years supporting the annual Source Africa trade show in Cape Town as well as textile and apparel value chain enhancement throughout the SADC region.

AAFA will present three sessions at the MAGIC and FN (Footwear News) PLATFORM in February 2016 including “Africa on the Verge,” which will discuss the possibilities for confident sourcing decisions in Africa as a result of the long-term renewal of the African Growth and Opportunity Act (AGOA). The renewal of AGOA increases the ability of investors to ensure return on investment and boosts prospects for the widespread development of the continent. As a key player in the successful renewal of AGOA, AAFA has assembled an international sourcing panel to offer insight at MAGIC on how brands can take advantage of this key trade program.

With USAID supporting a number of companies from Southern Africa to attend MAGIC under an integrated “Sourcing Africa Pavilion,” the Southern Africa Trade Hub and USAID’s MSTAS (Management Support and Technical Assistance Services) project are coordinating with AAFA to see how best to participate in and support the “Africa on the Verge” panel discussion and promote the Pavilion.

Photo: Steve Lamar (center), the Executive Vice-President of AAFA, speaking with Ralph Lauren executives

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