Black Mamba Foods (Pty) Ltd. (www.blackmambachilli.com), a producer of chili sauce, pestos, chutneys, pickles, and pastes in Swaziland, shipped its first order to a U.S. buyer, Mbare www.mbare.com.
The shipment from Black Mamba, a Mbabane-based, woman-owned company, included Cayenne Chilli Sauce, Chipotle Chilli Sauce, Habanero Chilli Sauce, Jalapeno Chilli Sauce, and Pineapple Chilli Sauce.
This trial order, valued at US$2,000, was the result of Black Mamba Foods’ participation at the Summer Fancy Food (SFF) Show in June in New York.
Exhibiting at the SFF Show enabled Black Mamba Foods to promote its product lines and conduct the market research necessary to better position itself in terms of pricing. Six months after partaking in the Fancy Food Show, roughly US$46,760.00 in exports have been reported from the 12 companies exhibiting at the show.
Hot and specialty sauces are a fast-growing part of the food market in the U.S. In 2016, the U.S. imported over $631 million in sauces and prepared food. Under AGOA benefits, African-made specialty sauces have increased export and market share potential. Key African countries exporting sauces include South Africa (with a total of US$1,373,800 in 2016) Ghana, Swaziland, Senegal, and Nigeria. Black Mamba Foods, is a member of the Swaziland Fair Trade (SWIFT) and has a production capacity of 560 bottles per day.
The company is both Food Safety System Certification (FSSC 22000) and Halaal certified, and registered with the U.S. Food & Drug Administration (FDA). It has initiated the process of registering its trademark, Black Mamba, in the U.S. Meanwhile, the company has indicated an interest in attending the USFDA Food Safety & Modernization Act (FSMA) labeling and packaging training. FSMA certification will facilitate smoother entry of Black Mamba’s products into the U.S.