The Trade Hub supported seven apparel companies from Botswana and Lesotho to participate in MAGIC, the largest fashion trade show in the world, in Las Vegas from February 17-19. The companies met major buyers, large retailers, and importers for the US market such as Target, Ralph Lauren, the Perry Ellis Group, Teamwork, Happy Chef, and Sanmar.
International and regional buyers visited the “Sourcing Southern Africa” booth and met with the exhibiting manufacturers to discuss products, specifications, and importing opportunities from the region.
MAGIC is an opportunity to generate sales contacts and new buyers, as well as an optimal platform for networking across the apparel and footwear industries. Following market trends; picking up on new styles, looks, and material specifications; and being introduced to new technology, production methods, and environmental standards are integral parts of the MAGIC learning experience.
The Southern African presence at MAGIC put the region on the apparel and footwear sourcing map for US buyers and retailers. It also served to market the manufacturing capacity of the region in general and to promote international buyer participation for the upcoming Source Africa 2015 to be held from June 9-11 in Cape Town, South Africa.