Increasing export competitiveness facilitates business and investment opportunities.
The Trade and Investment Hub works in Apparel and Textiles; Accessories; and, Specialty Foods. We help raise awareness of opportunities in these sectors through The Africa Advantage, a collaboration with the East and West Africa Trade and Investment Hubs, and Africa Fine Foods.
With the support of USAID’s Southern Africa Trade Hub, a new hybrid maize seed well-suited to Swaziland’s farming community was introduced into the country in September 2015, demonstrating the progress that Southern Africa Development Community (SADC) Member States have made harmonizing and modernizing their seed sectors.
In February 2016, USAID will again support a number of companies from Southern Africa to attend MAGIC Las Vegas, the largest fashion trade show in the world. Based on the success of last year’s participation at MAGIC, USAID is organizing an integrated “Sourcing Africa Pavilion” where textile and apparel companies from Southern, East, and West Africa will jointly exhibit.
On December 17, 2015, USAID’s Southern Africa Trade Hub participated in a conference call with the Management Support and Technical Assistance Services Project (MSTAS) and USAID’s East and West Africa Trade and Investment Hubs.
During the second week of December 2015, USAID’s Southern Africa Trade Hub held consultations in Washington DC with the Chief of Party of the Management Support and Technical Assistance Services Project (MSTAS), Paul Davis, and the MSTAS Trade Economist, Shannon Gaffney, regarding the planning and coordination for Southern African participation in MAGIC Las Vegas in February 2016.
On December 9, 2015, USAID’s Southern Africa Trade Hub presented on the African Growth and Opportunity Act (AGOA) during a Clothing Textiles Footwear and Leather (CTFL) Sector Support Services Workshop organized by the Gauteng Growth and Development Agency (GGDA) in Johannesburg, South Africa.
USAID is going to support a number of companies from Southern Africa to attend MAGIC Las Vegas, the world’s largest and most important textile, apparel, and footwear trade show, in mid-February 2016.
The Trade Hub moderated a key session on the African Growth and Opportunities Act (AGOA) during the Botswana Investment and Trade Conference, which was held during the Global Expo Botswana 2015 organized by the Botswana Investment and Trade Centre (BITC). The theme of the conference was “Promoting Economic Diversification through Export Oriented Foreign Direct Investment and Domestic Expansions.”
Working closely with the outgoing Assistant US Trade Representative for Textiles Gail Strickler, USAID and the Southern Africa Trade Hub recently facilitated the participation of the Hon. Joshua Setipa, Trade Minister of Lesotho, on a panel at the “Sourcing Journal Forum” in New York City. The African Growth and Opportunities Act (AGOA) was a particular topic of focus at the forum.
On October 22, 2015, USAID’s Southern Africa Trade Hub met with the Chief Trade Officer of the Botswana Ministry of Trade and Industry (MTI) to discuss an awareness seminar scheduled for November 12, 2015 in Gaborone on the African Growth and Opportunity Act (AGOA) Extension and Enhancement Act of 2015.
In February 2015, USAID’s Southern Africa Trade Hub sponsored six apparel companies from Lesotho and one from Botswana to exhibit at MAGIC in Las Vegas, the largest fashion trade show in the world. In June 2014 and June 2015, the USAID/Southern Africa Trade Hub sponsored Source Africa, a textiles and apparel trade event in Cape Town involving collaboration between the Trade Hub, the American Apparel & Footwear Association, South Africa’s Department of Trade and Industry (DTI) and Industrial Development Corporation (IDC), and LTE - a South African woman-owned event management company.