Increasing export competitiveness facilitates business and investment opportunities.




The Trade and Investment Hub works in Apparel and Textiles; Accessories; and, Specialty Foods. We help raise awareness of opportunities in these sectors through The Africa Advantage, a collaboration with the East and West Africa Trade and Investment Hubs, and Africa Fine Foods.

Assisting companies at international trade shows - including Source Africa, which we co-sponsor, and MAGIC - is one way we work in the apparel sector. This email address is being protected from spambots. You need JavaScript enabled to view it. for information about buyers' tours to Southern Africa!

CG Frances Chisholm with the Trade Hub’s Dr. Mohamed Abouiiana and Professor Ahmed Bawa in Durban for the Durban University of Technology eventOn September 10, 2015, USAID’s Southern Africa Trade Hub participated in an event organized by the US Consulate General in Durban in collaboration with the Durban University of Technology. Participants discussed potential cooperation between the industry and academia to serve the needs of the textiles and apparel industry in KwaZulu Natal.

Trade Hub Senior Textiles/Apparel Advisor Mohamed Abouiiana, US Consul General Francis Chisholm, Newcastle Mayor Fazul Rahman, and Political and Economical Officer Claire Breedlove SmithDuring the week of September 7-11, 2015, USAID’s Southern Africa Trade Hub accompanied a delegation from the US Consulate in Durban on a visit to Newcastle and Ladysmith in KwaZulu Natal, South Africa. The delegation, headed by Consul General Frances Chisholm, met with textile and apparel companies, business leaders, and government officials to promote bilateral trade and investment.

The President of the Botswana Textiles & Clothing Association addresses the Forum. USAID’s Southern Africa Trade Hub led a discussion on market opportunities at Botswana’s Textiles & Clothing Stakeholders’ Consultative Forum held on August 4, 2015 in Gaborone, Botswana. 

Gail Strickler visits Lesotho T&A FactoryAssistant U.S. Trade Representative for Textiles Gail Strickler visited Lesotho with USAID’s Southern Africa Trade Hub on June 16, 2015 to visit a number of apparel and textile manufacturers. During her visit she met with government officials, including the Minister of Trade and Industry Joshua Setipa and the CEO of the Lesotho National Development Corporation (LNDC), Kelebone Leisanyane.

Over 200 exhibitors, including the denim manufacturers whose products are pictured above, displayed at Source Africa 2015Over the past three years, Source Africa has grown into an important annual pan-African textile, clothing, footwear and fashion accessory trade event, this year attracting over 1,600 local, regional and international visitors, and more than 200 African exhibitors. 

Global Trade Advisor for MGF Sourcing Mark Neuman gave a dynamic presentation on accessing duty free opportunities to the Source Africa seminar attendeesOver 250 people attended the opening of Source Africa in Cape Town on June 10, 2015. Abisha Tembo from the Department of Trade and Industry welcomed guests while the US Counsel General in Cape Town, Teddy B. Taylor, opened the trade show and introduced keynote speaker, Assistant United States Trade Representative for Apparel and Textiles, Gail Strickler in the presence of Mark Wilt, Director of the Regional Economic Growth Office and Acting Mission Director Alonzo Wind.

Pietermaritzburg T&A MeetingsUSAID’s Southern Africa Trade Hub, in conjunction with the US Consulate in Durban, organized a briefing on May 22, 2015 at the American Corner in Pietermaritzburg, South Africa, on export opportunities to the United States and trends in global apparel production.Over 20 representatives from local apparel and footwear manufacturers, business leaders, and government officials from Pietermaritzburg, Newcastle, Ladysmith, and other areas of KwaZuluNatal (KZN) attended the event.KZN is the province in South Africa with the largest amount of goods currently being exported to the United States.

Gelvenor TextilesFor the first time since its inaugural show three years ago, Source Africa, the continent’s leading African textile, apparel and footwear trade show supported by USAID’s Southern Africa Trade Hub and scheduled for June 9-11, 2015, has completely sold out the exhibition space at the Cape Town International Convention Centre (CTICC). With more than 200 exhibitors from over 18 countries prepared to attend the show this year, Source Africa continues to grow and build momentum as a premier sourcing platform.

Newcastle T&A WorkshopAt the behest of the US Consulate in Durban, USAID’s Southern Africa Trade Hub held consultations with a number of textile and apparel manufacturers in Newcastle and Ladysmith in the province of KwaZulu Natal, South Africa. The goal of the consultations was to discuss opportunities and challenges in accessing the US market for exports.

Source Africa Reception in WashingtonFollowing the successful USAID-USTR AGOA Renewal and Source Africa Reception co-hosted by the Embassy of Botswana in Washington DC in mid-April, the Southern Africa Trade Hub held a number of consultative meetings with the Assistant United States Trade Representative for Apparel and Textiles (AUSTR) and other stakeholders. Meetings covered the promotion of Source Africa with major US and European buyers, African manufacturers, and the international media; the finalization of seminar and business roundtable speakers; and overall coordination and planning for the trade event.


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