Luqy Manufacturing, a local, woman-owned apparel factory from the African country of Lesotho whose employees are 80% women, exhibited their product at the MAGIC trade show in Las Vegas and at Source Africa 2015 in Cape Town as a result of support from USAID's Southern Africa Trade Hub.
Because of its participation in MAGIC, Luqy, which specializes in manufacturing synthetic knit garments, signed an order in March 2015 to supply 50,000 pieces of synthetic knit shirts and shorts per month for a year into the US market – a deal worth over $3.5 million.
Other orders have since come in for the company. USAID supports companies like Luqy to exhibit at trade shows to offer African manufacturers exposure to international buyers and access to the American export market.
With the recent ten-year renewal of the African Growth and Opportunities Act (AGOA), companies like Luqy can take advantage of the trade preferences and get involved in the $100 billion clothing market offered by the United States each year.