Source Africa is run through a partnership between the Hub and the third largest trade fair company in the world – Messe Frankfurt. Since it was launched with assistance from USAID, it continues to become bigger and better.

Showcasing the continent’s creativity, fashion sense, and business opportunities, Source Africa featured 140 exhibitions by textile, shoe and clothing producers, suppliers and service providers from across Africa. The show is bridging demand for African products in the U.S. through duty free exports under the African Growth and Opportunity Act (AGOA). The Hub helps companies to take advantage of AGOA benefits.

Video credit: USAID Southern Africa Trade and Investment Hub