With the support of the USAID Southern Africa Trade Hub since its inception in 2013, Source Africa has grown into an important annual pan-African textile, clothing, footwear and fashion accessory trade event.
Over 250 people attended the opening of Source Africa in Cape Town on June 10, 2015. Abisha Tembo from the Department of Trade and Industry welcomed guests while the US Counsel General in Cape Town, Teddy B. Taylor, opened the trade show and introduced keynote speaker, Assistant United States Trade Representative for Apparel and Textiles, Gail Strickler in the presence of Mark Wilt, Director of the Regional Economic Growth Office and Acting Mission Director Alonzo Wind.
Over the past three years, Source Africa has grown into an important annual pan-African textile, clothing, footwear and fashion accessory trade event, this year attracting over 1,600 local, regional and international visitors, and more than 200 African exhibitors.
For the first time since its inaugural show three years ago, Source Africa, the continent’s leading African textile, apparel and footwear trade show supported by USAID’s Southern Africa Trade Hub and scheduled for June 9-11, 2015, has completely sold out the exhibition space at the Cape Town International Convention Centre (CTICC). With more than 200 exhibitors from over 18 countries prepared to attend the show this year, Source Africa continues to grow and build momentum as a premier sourcing platform.
Following the successful USAID-USTR AGOA Renewal and Source Africa Reception co-hosted by the Embassy of Botswana in Washington DC in mid-April, the Southern Africa Trade Hub held a number of consultative meetings with the Assistant United States Trade Representative for Apparel and Textiles (AUSTR) and other stakeholders. Meetings covered the promotion of Source Africa with major US and European buyers, African manufacturers, and the international media; the finalization of seminar and business roundtable speakers; and overall coordination and planning for the trade event.
In Lesotho, a women-owned company, Luqy Manufacturing, has just confirmed an order to supply 50,000 pieces per month of synthetic knit shirts and shorts for a year into the US market, and it is negotiating a much bigger deal with the same client.
The Trade Hub supported seven apparel companies from Botswana and Lesotho to participate in MAGIC, the largest fashion trade show in the world, in Las Vegas from February 17-19. The companies met major buyers, large retailers, and importers for the US market such as Target, Ralph Lauren, the Perry Ellis Group, Teamwork, Happy Chef, and Sanmar.