In November 2015, USAID’s Southern Africa Trade Hub completed a set of officially branded Feed the Future (FTF) project videos. Feed the Future is the US Government’s Global Hunger and Food Security Initiative.
The Trade Hub’s agricultural activities are driven by USAID’s Feed the Future Strategy and focus on intra-regional trade in targeted value chains: maize, soybeans and groundnuts. Primary support is directed to the Feed the Future focal countries within the region (Malawi, Mozambique and Zambia) with special emphasis on encouraging investment and technology transfer from South African organizations. Within the regional Feed the Future strategy, the Trade Hub supports initiatives that improve trade in targeted agricultural commodities and improve food security.
The nine short videos (under 60 seconds each) were adapted from existing Trade Hub video products that were researched and filmed at strategic partnership grant agriculture projects in Malawi and Zambia. The videos describe the expansion of trade in value-added products like peanut butter and chili sauce, the launch of warehouse receipts systems, improved groundnut quality standards, and the introduction of internationally certified laboratories to promote regional trade and increased agriculture production in Southern Africa.
The FTF branded videos will be made available via http://feedthefuture.gov as well as https://www.facebook.com/USAIDSouthernAfrica and will be utilized elsewhere by the FTF Team in Washington DC and globally to capture and promote the accomplishments delivered by USAID in Malawi, Zambia, and Mozambique utilizing resources provided through the Feed the Future initiative.
Photo: Peacock in Malawi produces a drought-resistant maize seed through a USAID Strategic Partnership Grant