Zambians are avid fish eaters: individual intake averages 10 kilograms per year, and demand is rising alongside a growing population, intensifying urbanization and expanding incomes1. To meet demand, Zambia imports over 50 percent of fish consumed, an amount estimated at about $367 million.

The World Bank estimates that fish imports to Zambia have climbed 15-fold in the past decade, and Zambia's government has identified aquaculture as a high priority sector2. Supplying animal protein is problematic, however, due to unreliable cold chain logistics and inadequate storage facilities.

Zambia's Capital Fisheries has overcome these difficulties by operating a vertically integrated business distributing local and imported frozen fish and meat. It operates the logistics business, Capital.Trucking, and sells block ice called 'Capital Ice'. Capital Fisheries is Zambia's largest frozen food wholesale network, distributing over 240 local and imported frozen food products to supermarkets, restaurants and informal markets via a network of over 50 wholesale depots.

Capital Fisheries has been able to grow in part by purchasing large volumes at competitive prices from longstanding partners. It also sells quality products at low prices, often offering price promotions in the middle of the month, when customers are cash-tight. The Company's ability to deliver sustainable and reliable protein to Zambians helps foster food security in the country, and supports agribusiness, which employs over 50 percent of the population.

Video credit: USAID Southern Africa Trade and Investment Hub

pdf SATIH Capital Fisheries (595 KB)


2 Sudha Bala Krishnan and Teresa Petersburs. 2017. “Zambia Jobs in Value Chains: Opportunities in Agribusiness.” World Bank, Washington, DC.


Disclaimer: This website was made possible with the support of the American People through the US Agency for International Development. This is not an official USAID or US Government website. The contents of this website are the sole responsibility of the authors and do not necessarily reflect the views of USAID or the US Government.



Do you strive to solve Africa's biggest challenges when it comes to agriculture, and to transform as a leader? @africaleadftf, in partnership with @africamanager, is offering the Executive Leadership Course for Africa's Food Security. To apply click here.



Follow the Hub on